Black Tactical

Black Tactical

Stay Away From Black Hat SEO & SEO Scams

Your website project is complete and its time to figure out ways to drive traffic towards your new website. You start searching different methods of web marketing and you come across many different online options. When it's time to get traffic to your website and your a new webmaster its very common that you may become very impatient. Many new web marketers try cutting corners and are sold by many of the advertised websites selling automated tools. In my opinion these websites sell dreams to dreamers and do a very good job in their sales pitche. There's a few things you need to know about automated SEO tools before you get into web marketing. Theres also SEO scams that you need to be aware of. Practicing unethical SEO and using black hat SEO tactics can hurt your progress and hurt your efforts marketing online.

In the world of SEO there is a rule: "Stay away from black hat SEO". Those that practice and advocate black hat SEO tactics are those in the search engine business that want quick results ignoring the possible consequences that come along with using these methods. Basically it's a quick fix at a big cost if you don't know exactly what your doing. Will the results from such SEO tools last, most likely the answer is No. Will you're website benefit from the results? Most likely your website will get flagged and hurt your overall progress. I will say that if you are a search engine optimization expert and know what your doing with a 100% confidence you can use some of these tactics. Imagine I gave you a forklift and told you to go get me a pallet using this machine that you where never trained to use. Most likely you'll do more harm then good. The same goes for SEO automated tools and black hat SEO. Only professional SEO's should use these types of tools.

SEO Warnings to Stay Away From

Any automated tools in SEO can be considered black hat SEO. Search engines do not like automated tools and be aware, Google and others know exactly how you submit your website to them. The big search engines know exactly how your website is optimized and what method you use.

Be very wary of sites that offer thousands of back links to your website in a matter of days. If this can't happen naturally then it's likely a bad search engine optimization tactic and you should try to avoid these methods of SEO. Also be careful of link exchange programs and promised of hundreds to thousands of results within days or weeks. Even SEO companies that offer quick solutions or guaranteed search results should not be trusted. No one can promise you top results on the search engines. This is something that can be worked on but never guaranteed. I can help you get top positions but it depends on so many different factors that without fully being involved in your business it is an impossible guarantee. Will you get top SEO positions using a search engine expert? Yes, if they follow all the steps necessary and if you are fully dedicated with the work involved. Can we promise you a number one position for the term "diet" or "dating" in Google? No, and if someone does run as fast as you can because their a liar.

These $50 dollar tools sound great don't they? Offers of thousands of links that link back to your site promising instant popularity is just that, a bunch of promises. The only problem is that these promises will never be kept and their obviously not realistic. If they sound too good to be true it usually is. These are some of the many SEO scams out there online. These supposed SEO companies are out there to steal your hard earned money by promising you bogging more then thin air. Some of these companies don't even submit you to the search engines, they do absolutely nothing. How are you to know the difference ? Just because a company offers you a report that was automatically generated doesn't mean that any real SEO works has been performed.

Search engine optimization is not easy and if you're looking for shortcuts your starting off in the wrong direction. Web marketing is calculated, it takes a lot of work and time. Gone are the days that you can keyword stuff a website and top rankings quickly followed. These days search engine optimization techniques are difficult to accomplish, positions take time to achieve and only websites with true web marketing and SEO practices will really achieve the top results we all seek. Unfortunately there are no shortcuts in SEO and it's no longer easy to get good positions. The good thing is that in order to achieve top positions there are basic search engine optimization and web marketing steps that you can take to get you the results that you are seeking. No one wants to hear it but the truth about ethical and proper SEO, the truth about real search engine optimization is the fact that it takes building a really good website with really good information followed by really good marketing and consistent web marketing efforts to get the positions you want. Part of that formula is content, website structure, back links and a dozen other steps that we will slowly go over on this SEO blog. Before we continue and before you ruin your possible efforts I had to go over black hat SEO tactics and basic SEO scams.

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About the Author

I've been working with web marketing and search engine optimization since the late 90's.  Results in the top 10 of the hottest search engines was my specialty.  I started off as a programmer specializing in VB, SQL & SAP (ABAP) and soon took my skills towards web development.  Being an entrepreneur led me to successful online business that started out from nothing and ended up becoming multimillion dollar dot com web operations. I have been involved with financial, technical, retail, ecommerce, software and media industries. I have worked on about 5 to 6 different web entrepreneurial operations within the last decade. Each project involved my search engine optimization techniques, web marketing and web expertise. From time to time I take on consulting projects. I truly enjoy and live for web marketing & search engine optimization. Currently I am the CEO of a fashion ecommerce and retail company based in Philadelphia. I am also part of a consulting network called "eConsultingGroup" & I am involved in a large SEO and ecommerce project for a global liquor and clothing company.

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